In the past years, managing the market of the taxi business is based on many basic but well-tested methods that are based on nothing to do with booking a taxi online. Instead, marketing strategies often focus on the following: graztaxi24
A good selection of local phone numbers is easy to remember
The card is kept in your area
Leaflets in areas of interest and frequency such as ports, supermarkets and night spots
Use your local phone number to advertise on the cars themselves
Paying for Yellow Pages Listings
Word of mouth and local reputation for trust
Many of these methods have been used successfully and will show results over time. That’s why I wouldn’t say that any of them will hurt your taxi business – in fact, many companies still use these methods today!
Despite this, consumers and companies are now using a new medium to access goods and services – the Internet. Since 2000, the Internet has changed the way we all research and purchase products and services. Choosing to buy a taxi service is no different, although it would be fair to say that even in 2012 taxi companies and private hire companies have been quick to catch up.
Many taxi companies and private hire companies seem to be rooted in the old ways of advertising their local businesses. As I said, that is not a bad thing in itself, but the fact is that many people today use “Google” to search for local products and services, it seems that many people are missing out on the current market, decision bad business.
Having an online presence is not something any taxi or hire business should be afraid of – yes it’s new, it’s fast but most of all, it will save your business another taxi service! But having a low static website is not enough in 2012. Moving on from all these old ways of local advertising, your web offer should engage your customers, provide a complete description of you and your business, and allow the customer to “opt in”.
The online world interacts with customers in a different and sophisticated way. Online customers expect information, they want to see what services you can offer, what your contact details are and above all they want to be sure that you can meet their needs. of your competitors too, so your “offer” must be unique!
Taxis wishing to book a taxi online should provide the following information:
Clear website name with phone number
It’s easy to use and easy to navigate [service, car type, contact us, etc.]
A 500-word description of your business, potential geographic area, and geographic number will provide a more valuable “experience” to those looking for you.
Forms and bookings that will make your taxi business truly interactive with your customers 24/7
General question type
In addition to a beautiful and functional website, your site must be visible on the World Wide Web. Similar to having a good phone number that is easy to remember or find at the top of the Yellow Pages, your taxi website needs to be found in the major search engines. So your site will be on the first page of Google – no compromise! This is where your search engine optimization comes into its own – both on-site and off-site.
Understanding how to secure your taxi business better than an online taxi business takes tools, time, understanding and resources. It doesn’t cost a lot of money, but you need to understand the basics to ensure that every investment you make online, you can see a return on that investment.
Savvy taxi operators have noticed for some time that search engines like Google are quickly replacing the yellow pages as a way for local customers to find local products and services. Being #1 on Google or Yahoo for your local area will guarantee you more online bookings – guaranteed!
Not sure where to start with online taxi bookings? Don’t worry, there are many web designers who can help you. One suggestion though would be to go for online Taxi booking. Not only do they help taxi companies around the world improve their web presence on major sites, but they also provide expert advice on all things related to search engine optimization. Securing a taxi booking online is similar to the old ways you and others would have gotten customers – as long as you remember, these steps will help your business seem easier! Embrace the Internet and it will help your business.