The largest open market for cosmetics and makeup at cheaper rates is in the United States. Japan offers the second largest market for discount makeup services and cosmetics in the world. It is estimated that in US $1.4 trillion is spent on makeup and cosmetics per year. This results in an enormous turnover in the cosmetics industry. According to Eurostaf (May, 2007), the world’s cosmetic industries made a yearly profit of US $170 billion. This estimate is for the United States alone. Europe is thought to lead the open market by producing profits of around €63 billion per year. Such a turnover does not mean that cosmetics are set to spike. On the contrary, such profits are obtained through the availability of discount makeup products and services, made accessible to the general public on the open market. Even perfume has a big profit margin, particularly in France, where sales have set new records in the range of €6.5 billion. Nowadays, investing in cosmetics is not considered a high-risk venture and almost guarantees a profit to the investor. Some countries offer their discount makeup products and services at both national and international level. For instance, there is a great demand all […] read more