Boutique hotels, the word is popular right in the present but what exactly is? Is it because of the small dimension or the facilities or place of the hotel? The answer is a combination of all these aspects as well as many other. The concept of boutique hotels first appeared on the scene in America in 1984 when Steve Rubell and Ian Schrager opening the Morgans Hotel in New York. The concept then spread slowly to other cities and nations.
There is no one accepted definition of what is meant by the word, but in plain everyday terms, these properties are “non traditional, unconventional, small, trendy, chic, life style hotels with high degree of personalisation in service and guest interaction and offering a unique experience.”
Boutique hotels fulfill similar functions to regular hotels , or provide the same services to customers, guests, residents and guests, yet they are distinct from regular hotels in numerous ways. They are distinct and allow them to generate the same, if not more, revenue per room.
Location is the most crucial aspect in the success of hotels. Boutique properties need a metropolitan city, a down town area to maximise profits. Resorts boutique hotels also require prime location. This is why there is a high concentration on boutique hotel properties in the New York’s Manhattan region or in the central London zone.
A hotel may be classified boutique when it has between 3 and 150 rooms. Some professionals believe that the total size of the hotel shouldn’t exceed 100 rooms. However, with the emergence of major international chains in this market the notion of size has been reduced. We now have chains like those of Hilton, Starwood, Kempinski, Four Seasons, Le Meridian and Le Meridian, just to mention some that offer exclusive services. These are in addition to the regional chains , like Amanresorts, Oberoi, Dusit along with Banyan Tree and in India the Ista and Park group.
The performance of a product that is boutique is largely dependent on the level of experience it gives its guests. The experience is the feeling of your senses i.e. what you observe and hear as well as the sensations you experience. It should, more specifically, trigger an “Wow” factor right from the very first moment of exposure. The process of developing the boutique property is the most challenging. It involves creating an atmosphere, ambience and an environment that adds a sense of uniqueness for the guests.
The creator as well as the executer and operator need to collaborate to define each element of the product, making sure that it enhances the uniqueness of the property and improves the user experience. When working towards the enhancement of experience goal, the team must not forget other crucial elements that make up the final product. It must be made sure that it is “chic” and “trendy” that reflects a stylish and fashionable style.
Decor plays an important part in creating ambience and also contributes to the evolution of design and service. The hotel should be the most sought-after destination in the city, and also the preferred destination for local and visiting stars and a spot where people are looking “to be seen around” and “to be seen with” and local media are eager to write about every celebrity’s visit. The hotel visit should be seen as an added benefit since it provides the opportunity to be featured in the local newspaper.
Boutique hotels are stylish equipped with the latest technology. Boutique hotels in cities boast high-speed Wi-fi internet connection and dimmer switches throughout all rooms, guests rooms and multi-plug outlets LCD or Plasma flat screen TVs that has a remote, phones with voice mail, messages display and follow-me systems as well as DVD player in the rooms. Bathrooms are also well-equipped in terms of fittings, furnishing and technological features. The majority of bathrooms feature bathtubs with Jacuzzi as well as rain showers mirrors, frost-free mirrors, and a multi-plug shaving sockets that can be adjusted to various voltages.
When all the latest tech gadgets and features are put in place, it is made sure that everything is user-friendly and will not bother the user or the guest. There is no limit to imagination, which is the basis for innovation and growth. The development of a boutique product is directly influenced by creativity and practical imagination, or visualization by the designers.
A luxury product isn’t complete without offering its guests with stylish entertainment. The entertainment provided by these hotels includes a pleasant dining experience at its bars and restaurants. The ambience in restaurants is designed so that makes the experience both mentally and physically stimulating and enjoyable. The food, atmosphere and design entice not just the taste buds , but additionally, they stir the eyes as well as the smell and visual scenes. The result is captivating and exciting. Although this kind of experience is at restaurants in the regular hotel, or in an independent restaurant, what makes it unique at an exclusive hotel is that it’s an experience that is a part of the other products. Apart from the restaurants that are available, the majority of boutique hotels offer a chic lounge that serves a variety of drinks with live entertainment and a lively ambience. The hotel is a and enjoyable spot.
The food at boutique hotels is also trendy; many hotels offer very creative menus. The term “fusion cuisine” is often associated with hotels that are boutique. The choice of crockery and tableware is fashionable with high-end bone china to reflect the highest quality. Table settings complement the interiors, decor and mood. Service is friendly and welcoming. Because boutique hotels typically contain one or two restaurants, they rely on tables, tabletops and lighting to set different moods throughout the day, altering the ambience at three meals.
The essence of the hotel is derived from its guests. The people on one hand, are its guests, residents, and patrons on the other hand are its employees and managers that are the key players in sustaining the hotel’s excellence and bringing it to life. The staff is highly competent, well-trained and well-groomed with a an attitude of positivity towards guests, capable of anticipating the requirements and desires of guests and not let them be a burden. The attitude they show towards guests is pleasant, welcoming and friendly.
Boutique hotels are only twenty-six years old. They first began operations in 1984. Within their brief existence, they’ve created a name for themselves within the field and have carved their particular niche. The growth they have seen has been extraordinary and has led to the fact it is now that Google has listed boutique hotels in diverse categories according to their size, their location and the number of users they serve. These include luxury boutique hotels, chic boutique hotels, designer boutique hotels, spa boutique hotels, romantic boutique hotels, beach boutique hotels and small boutique hotels. In countries such as India there is a different segment that has become popular with leisure travelers and leisure traveler – The Heritage Boutique Hotels. These are forts from the past or palaces that have been transformed to boutique hotel. They provide guests that is built in colonial style, with ultra contemporary and stylish facilities, services that offer an unforgettable experience of luxury at its finest.
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