With requirements on word count, keyword densities and LSI, writing SEO articles can sound technical and intimidating. The truth is they’re actually a lot easier and simpler than most people think. As long as you have a good grasp of English and can write reasonably well, then with little practice, you definitely can write SEO articles. Writing SEO articles is actually not so different from writing ordinary pieces; however, many SEO writers tend to be so technical that they lose their readers during the first paragraph.
Keep in mind that SEO articles are meant to be promotional but they won’t be effective if they don’t read well. How can you convince your reader to read towards the end and see your resource box when he already wants to stop after reading the first paragraph? This is the main reason why you should learn how to write SEO articles that promote well and still read well. Here are some tips to consider.
What about Keyword Density?
Keep in mind that writing article for search engines is the same as writing articles for people. However, some writers think that SEO articles are all about keyword density. Well, they can’t be blamed because there was a time when everything was all about keyword density. This means inserting your keyword into your article a couple of times so that Google or other major search engines will recognize your article. This practice is called is keyword stuffing and believe it or not, with keyword stuffing, writing is hard and reading it is twice as hard!
Keyword density of course is still important; however, it doesn’t mean that you have to write an article based on a set keyword density. To write an SEO article that promotes well and still reads well, you need to write naturally which only means that you have to use your keyword naturally. The keyword density in this article may be lower than what articles in the “old days” had, but believe it or not, search engines like this type of article and readers like it better it too!
LSI Is Not Rocket Science
You probably have also heard about Latent Semantic Indexing (LSI). It may sound so technical but you don’t need to be a rocket scientist to understand it. LSI only means that you should include keywords, key phrases, and synonyms in your article in such a way that they complement the article content. The keywords, key phrases, and synonyms are usually what the readers look for when they need information. When the search engines present them in the search results, the article is considered as worthy of a high page rank. But then again, the article will carry out the purpose only when the reader reads the article completely. If they don’t like what they are reading, they tend to stop and move to the next on the list.
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The bottom line here is as an SEO article writer, it is a must that you write your articles in a manner that provides information and interest to the readers. Gone are the days when all that mattered was the main keyword. What search engines and readers actually want now is what your article can offer and that is none other than useful information. Keep this in mind and you’ll surely be able to write an SEO article that promotes well and still reads well!
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