You’ve done your keyword research and are trying to figure out how to use your keywords in your articles.
What are you supposed to do with the words in your list in respect to your articles?
Do you just use all of your keywords in the same way, or are there different types of keywords that have different functions in your article marketing campaign?
These are great questions, and when you understand the two different types of keywords and how they work, your article marketing strategy will be transformed.
The first type of keyword phrase is one you’re probably familiar with: the two word phrase that is very popular in your niche. This type of phrase is very competitive, meaning that many people are searching for it and many website owners are also targeting it as well. So, you have high demand and high supply.
It is more difficult to rank highly for these terms since there is so much competition. These shorter competitive terms will be part of your long term strategy for increasing your website’s ranking for those particular phrases.
You would use these special two word phrases in your resource boxes. With each article that you submit, create an HTML resource box that uses one of your main keyword phrases as anchor text. Do not use the same keyword for each article – switch it up. This is very important as hyperlinking the same phrase every time can look manipulative in Google’s eyes. Vary the key phrases that you use as anchor text in your resource box.
What about using keywords in the article title and the article body?
This is where the other type of keyword phrase comes in: the long tail phrase.
The long tail keyword phrase is three to five words long. It is usually very specific and has much less competition than the shorter phrases. Because it has less competition, it is easier to rank highly for this longer phrase.
You will use your long tail keyword phrases as a jumping off point for your articles and article titles. The idea with the long tail phrase is to get your article ranking highly for that phrase. If you consistently write articles based off of your long tail keywords, then you will eventually create enough content to completely cover your niche. So, whenever someone types in a longer search term related to your topic, one of your articles will pop up high in Google.
Each one of these key phrases has a job to do:
The shorter more competitive phrases play a long term role in getting a higher ranking for your website for those particular search terms. When you use that shorter phrase as anchor text in your resource box, you are sending a message to Google about what your website is about (rather than what the article is about). You increase your website traffic by getting a higher ranking for this popular term.
The importance of that link is highlighted by the context in which it is found. For example, if you’re writing about ballroom dancing, and then linking to a website on that same topic, this sends a powerful message to Google. That link is more significant than if you wrote about fishing and then linked to a site about ballroom dancing. A link from a web page on an unrelated topic would be out of context and wouldn’t make much sense to Google.
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The longer phrases are more about the article itself and driving traffic to your site through the article. When the article ranks highly for that longer, less competitive key phrase, then people click through to read the article, and then click the link in your resource box.
Now you know that not all keywords are created equal! Some are meant to serve a long term purpose, while others work more in the short term. If you know the difference between the two types of keywords and how to use them in your articles, then you are much more likely to see the results that you’re hoping for.