Website owners keen on increasing their website rankings and earning targeted traffic that converts well (into customers) need to understand the basics of top SEO (Search Engine Optimization) techniques, like quality website content writing and article writing.
Simply put, SEO is the science of online marketing, which helps increase the web visibility of a site or blog, so it can easily be found by prospects looking for related products, services or information. Thus, good SEO practises help increase a website’s popularity by matching it with potential customers.
Importance Of Website SEO
With millions of web sites being launched on the Internet everyday, it is crucial for a new online business owner to plan, implement and manage website SEO, so that at least some of the 98% traffic typically directed from major search engines, like Google and Yahoo, lands up on his website, courtesy the proper use of SEO web content and SEO article writing.
With growing Internet connectivity and the ease of conducting online searches on the net, most people prefer going online to search for information. It is also true that most people don’t have either the time, or the patience to sift through thousands of possible matches that a SERP (Search Engine Return Page) comes up with, when they enter a key word or phrase into the search box.
A SERP is the page bearing information that is an exact, or a close match to the online user’s search terms. Studies of typical online user behavior indicates that most searchers don’t look beyond the first SERP, though there could be hundreds, if not thousands, of web pages related to their search terms.
This is why web businesses need to implement proven SEO techniques, like SEO website content and SEO article writing combined with consistent article marketing efforts, in order to appear on the first SERP of popular search engines.
Major search engines index website pages according to an algorithm, which is a process that basically includes checking the relevance of the Meta Keywords, site heading and page title against that of the website content and verifying if other sites back-linking to the website contain relevant content and also have a high PR (Page Rank).
Since a high PR determines website popularity and is responsible for directing relevant traffic to the website, it is important to implement SEO techniques that help you get your site indexed by the search engines for the most relevant key terms relating to your business, if you want to earn a PR 1, PR 2, PR 3, PR 4 or PR 5 status.
If your website comes up on the first SERP for a particular keyword or key phrase, this means you have earned a PR 1 (Page Rank 1)
status for that particular keyword, or phrase. If it appears on the 30th SERP, your website has a PR 30 status (which is really nothing to write home about and means you should work on your website SEO strategy big-time).
Now, as mentioned earlier, since most online searchers almost never visit the second SERP (leave alone the 30th), smart webmasters aim for a PR 1 status for their most searched keyword or key phrase (also known as a ‘hot keyword’).
Methods For Achieving High PR – Tips For Using Article Writing And Website Content For Increasing Website Ranking
•SEO Website Content – Research your target market, its needs and the best keywords related to your business. Write original, reader-friendly, keyword-rich content that is highly optimized so you rank higher in the search engines and also appeal to your prospects. If you don’t fancy yourself as a wordsmith, consider hiring a professional website content writer to integrate hot keywords strategically in your website content. An expert website content writer will also ensure your SEO web copy engages website visitors, encouraging them to browse your site – and hopefully buy from you, too!
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•SEO Article Writing – Plan an article marketing campaign, based on top industry practises, like ‘keyword research,’ marketing to the ‘long tail keyword’ and volume submissions to top article directories (those with a PR of 1 to PR 6). Write and submit original, high quality articles based on your top keywords to the best article directories, which offer you one-way back-links to your site that help you attract targeted website traffic. For maximum reader impact, limit your SEO articles to 250-500 words, since readers on the net have short attention spans. Additionally, ensure that the keywords used in your SEO article writing and marketing campaign are also integrated in your website content, as good keyword matches help establish relevancy for online content.
Search engines will index (rank) your site based on the use of appropriate keywords and their density in your online content, whether published on your website or on other online platforms.
Thus, pay close attention to the quality of keyword-rich content appearing on various sites back-linking to your website, build more quality back links from authority sites (top article directories and best blogs in your market niche, social media platforms).
Increase your website ranking by combining SEO article writing, marketing and SEO website content writing, which are the best SEO techniques for achieving easy, effective and long-term web business success!