Article Writing Tips – Choosing Your Voice – Formal Or Informal?

As far as writing SEO articles is concerned there has been a great deal of debate as to whether you should write your articles in the formal voice or with a more informal tone. Is a more formal tone likely to help portray a formal, professional business, or does an informal voice help make an article feel more personal, and therefore more relevant?

It is certainly a tricky subject, and not one with any clear cut answer. To a very great extent it will depend upon the nature of your business. A cosmetic surgery organisation is clearly likely to want to demonstrate a professional attitude, although a personal touch is likely to help make the potential customer feel more at ease.

On the other hand if you’re trying to encourage people to visit your website for tips on skateboarding then you may find a more relaxed tone more suitable.

But more important than either of these is your own voice. If you’re writing SEO articles it will be impossible to pretend to be someone you’re not for very long, and often an article written in a different voice from your own will sound forced. Your own voice will usually help to make an article sound more genuine and sincere.

Having said which the way you use your own voice is likely to change depending on whether you’re at a pub with a group of friends or sitting with your boss hoping for a raise.

Perhaps the best advice as far as choosing your voice is concerned is to do the following. Visualise a potential customer. Try to see your potential customer as fairly typical of your average customer base, or at least the average of your target customer base. Don’t try to picture a whole group of customers – just one.

Now with your one customer clearly in your mind, talk to them. You naturally tend to adapt your tone of voice and vocabulary depending on whether you’re with friends, at work, or talking to your mother. You do this almost without thinking many times every day, and it’s a skill that you can use to good effect when writing SEO articles.

By clearly visualising one single typical customer, and by communicating to them through your article, you will often find your natural voice will adapt to generate a tone that is ideally suited to your needs.

Many people try to make their article ‘all things to all people’, but this simply doesn’t work. As with many aspects of SEO article writing, focus is the key. Many authors and novelists have photographs in front of them of real people who they use to represent their characters, and this helps them to focus on the character’s voice when writing dialogue.

Remember, every single person who reads your SEO article will be reading it as though you were talking directly with them, one-to-one, so shouldn’t this be how you approach the writing? Formal or informal – the choice is academic. What’s important is that you’re communicating.

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