SEO as a strategic support There is a lot of SEO topics that have strategic relevance within the market to which the company or professional is targeting. In particular: The concepts of long tail The evolution towards the mobile world The evolution towards voice interfaces The evolution towards the global multilingual market A significant intersection of these concepts is driven by the marketing need to identify one or more market niches, a market segment that has specific needs and preferences, which distinguish it from the rest of the market. Furthermore, the market niche can be more or less specific. Within the footwear market, for example, a market niche can be that of women’s shoes, which in turn can be further divided into formal, sports, casual, mountain shoes and so on. They are all market niches within a broader niche. Each market and each market niche can be further subdivided to find extremely specific niches (market segmentation). The characteristics used to carry out the segmentation of the market are different, they can concern common needs, interests, lifestyle or even identify demographic profiles. To segment the market and therefore find the most scalable market niche for your business, you can therefore follow […]
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