What is an ecosystem? In the natural world the term ecosystem can be described by definition as “a system formed by the interaction of a community of organisms with their environment.” In the current age of the Web An online ecosystem is fundamentally the same thing . It is the result of organic interactions that take place between people who make up a community as well as the environment they reside within. It is not a thing as a whole, and only by the totality of its many moving components. For companies that are part of the present-day society of the Web there is no better way to go about marketing than creating your own community-based ecosystem. Why? It’s an option to engage with your fans and customers in an environment which someone else created (e.g., Facebook, Twitter and so on.). But, since you did not create the ecosystem, you’re only limited to limited interactions designed according to the framework established by the designers of the community (140 characters for instance? ). However If you’re the one responsible for building the Sandbox, it’s yours. Your website is the location that your tribe members are able to gather to discuss, communicate […] read more