Based on spiritual intelligence (SQ), the “Become a Blue Ocean” program educates on the spiritual part of personal branding, which can be summed up in one phrase: “personal power”. SQ is not associated with any religion – spiritual intelligence is what a human’s inner wisdom is called. In other words, this is a course designed to strengthen the personal brand that helps us discover our inner wisdom and power. During this transformational/motivational journey, we ascend to the level of observer so that we can see the bigger picture, so that we can see how authentic and unique we are.

Personal brand

A personal brand is not just the right pose for a business portrait, an impeccably crafted image, or a well-communicated message on social media. A personal brand is an inner power that radiates a unique life experience and mission.

William C. Durant, founder of the global giant General Motors, once said that every company emits the energy of its founder. No matter how huge a company is and how many people it employs, the spirit of the person from whose ideas and activities that business was born is always perceptible as the primary source of energy.

This approach is even more acutely felt and applicable when it comes to a personal brand, because in this case, hiding behind the team is not even an option. The energy radiated by the message that your personal brand broadcasts is clearly sensed and felt by market participants.

Parts of the personal brand

Personal branding consists of several parts: technical, emotional and spiritual. Various personal brand training programs focus on the technical side – how to use storytelling to present yourself, what image to create. Emotional training helps to overcome fear and create the emotional aura that accompanies the personal brand.

Meanwhile, this program dives into the deepest depths of the blue ocean and proves that as much as we try to polish the visual side or learn to control our emotions, the greatest inner satisfaction will come from revealing, acknowledging and presenting our true authenticity to the social environment or, in short, our personal power.


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