Kentico is one of the world’s most popular CMS platforms. What’s a CMS? Simply put, it’s a type of software that enables developers and website owners to create, edit, publish, and manage content with ease. While creating a website from scratch requires you to have in-depth tech skills and coding knowledge, using a CMS simplifies the process immensely with pre-built structures and user-friendly interfaces.

There are many different types of CMS platforms. While some — like WordPress and Drupal — are suitable for general websites, others have specialist purposes. Kentico is one of these.

Kentico is a fully customisable CMS designed for digital marketers. As a specialty built eCommerce platform, Kentico offers website owners several key features that can assist them track users and convert clicks into sales. These features include web analytics, lead scoring, marketing automation, A/B testing, integrated campaign management capabilities, and a dedicated email application.

Many of the websites that you use will have been built by a web development company using Kentico. Some of the most well known examples include Skype and Microsoft Ads.

Features of an eCommerce site

If 2020 taught the retail world anything, it’s that having an online presence is very important. While Covid-19 forced many stores to close their physical fronts, those with a well-established digital presence thrived as more and more Australians turned to online shopping.

However, simply having eCommerce capabilities on your website is not enough. Equally as important is building a site that is engaging, secure, and communicates your business’ brand. A quality eCommerce site, therefore, should be:

User-friendly

Consumers are spoilt for choice these days, which makes the work of eCommerce website developers and owners very difficult. If a potential buyer visits your site and can’t quickly find what they’re looking for, they are likely to simply take their business elsewhere.

eCommerce websites, therefore, must be engaging and user-friendly. Shoppers should be provided with functional search bars, pre-populated forms, and recommended purchases to make their shopping experience fun and simple.

Mobile-friendly

The smartphone revolution has transformed the way we shop. Now, we can buy whatever we want from the comfort of our couch — providing that the website we are using is mobile friendly.

eCommerce sites must be responsive and adapt to whatever device the shopper is using. Creating a mobile-friendly site is also very important from an SEO perspective. Google and other search engines put a high priority on user-experience and will rank mobile-friendly sites over those that are not optimised for the small screen.

Trustworthy

When creating an eCommerce website, there are several factors that build user trust.

Including reviews is a great way of indicating how great your products and services are — straight from the mouth of past customers.

At the other end of the spectrum, you want to be sure that your site has appropriate security settings in place to protect your customers and their data. Make sure your site has SSL certification, offers secure payment options (PayPal, ideally), and that the privacy policy is easily accessible.

Feature-filled

Consumers expect a certain level of service when shopping online, just as they do when visiting a physical store. By filling your online shop with eCommerce features, you are communicating to your customers that you are experienced and understand what they need to make an informed and confident purchase.

These features can include wish lists, customer accounts, the ability to ‘locate product in store’, an easy to use checkout, and live chat functionality.

Marketer-friendly

It’s not only your potential customers that you have to think about when building an eCommerce store. Equally as important is the tools that you have at your disposal to track customer behaviour and sales.

Your website should be set up with a range of back-end features that make customer management easy. These can include email marketing integration, SEO management, analytics, and more.

Kentico and eCommerce — what a match!

There’s a reason that many developers recommend using Kentico to build eCommerce sites. With dedicated features and a user-friendly interface, Kentico is a highly flexible platform that makes digital marketing simple. Despite the fact that using a CMS is easier than coding a website from scratch, it still takes some technical skills to get a Kentico website up and running, particularly if you are looking to integrate marketing features. As such, anyone looking to build a new site should first consult a Kentico developer in Melbourne. By putting your project in the hands of an experienced and professional team, you can be certain that your products and services are reflected in the best light possible.